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This week, VYNEX is participating in its first digital trade fair. This show was organized to overcome health constraints.
Like many, distributors with whom we work took the step of digital transition by dematerializing their event. The online platform, set up to visit the trade fair virtually, offered a ROCKET stand
A ROCKET stand where our distributors could make an appointment, consult our offers, our catalogs, visit our site and even place orders.
Thank you to the distributors for maintaining their trade fair despite the circumstances.
This experience will be repeated for the next fair : TOUT FAIRE, COFAQ, DOMPRO, GEDIMAT.
If the virtual fair is ideal in certain industries such as communication, in our business it seems more difficult to imagine it in the long term. Touching, seeing the product, discovering the use and specificities of technical products require being well anchored in reality. Therefore, the virtual fair is a good alternative to the physical fair compared to the period we are going through now but shouldn’t mean the end of the traditional fair. In addition, the human relationship remains an important dimension. Trade shows are opportunities to meet customers and prospects in a different setting and generally more conducive to bringing together.
We must therefore focus on complementarity.